11/19/2022 0 Comments Link in my bioquotes![]() ![]() The theory is also supported in the case of videos, as posts without the "link in bio" phrase in their captions have a slightly higher average engagement rate (0.44%). The same goes for images, as placing the "link in bio" phrase in the captions can downgrade the engagement from an average of 0.52% to 0.51%. This theory also applies to Instagram, but what’s surprising is that the differences in engagement between posts that don’t have the “link in bio” phrase in the captions and those that have it are not significant.įor example, a single carousel posted on Instagram without the phrase "link in bio" added in the caption can get an engagement rate that is 0.34% higher than an Instagram post that has that phrase. #Link in my bioquotes seriesOur recent "What Data Says" series of case studies regarding the placement of links in social media posts on Facebook and LinkedIn have shown that this tactic will lower the engagement level of those posts.Īnd this is no surprise, considering that every social media platform wants to retain users as long as possible, and placing a link to the posts is meant to do the exact opposite. This marketing tactic is essential for brands that want to drive audiences to their website from Instagram, considering how the platform limits users to one permanent link in someone's profile bio.īut what impact does this practice have on the engagement of the Instagram posts? So why do brands choose to add an Instagram link in their bio? So the other way is to add the classic phrase "link in bio" in your Instagram captions. While this tactic may seem cool due to its visual aspect, we all know that Instagram Stories are ephemeral. #Link in my bioquotes updateThe first way is to mention it in Instagram Stories by adding the "link in bio" sticker regardless of the account size, thanks to Instagram's update from October 2021. There are two ways of inviting the audience to access the link from an Instagram bio. Instagram posts without the phrase "link in bio" in the caption slightly outperform Instagram posts with that phrase The type of Instagram post that receives the most engagement across the board is a carousel, with an engagement rate per post of 0.58%.ġ. Only 32.4% of the brands add the phrase “link in bio” in their Instagram posts’ captions. Instagram posts without the phrase “link in bio” in their captions perform better than those with the phrase. Here is what 78,662,277 Instagram posts from a total of 92,724 Instagram pages tell us about the performance of Instagram posts with “link in bio” in the captions. What’s the most engaging type of post on Instagram? ![]() How many Instagram posts have the “link in bio” phrase in their caption? How do Instagram posts with or without the “link in bio” phrase in the caption perform? Here's a sneak peek of what this case study will cover: The most performing type of content on Instagram is a carousel with an engagement rate per post of 0.58%. Only 32.4% of the brands place the “link in bio” phrase in Instagram captions.ģ. Instagram posts that don't include the phrase “link in bio” in the caption slightly outperform Instagram posts with that phrase.Ģ. Let's see what the Socialinsider data says! □ How does the “link in bio” placement in captions affect Instagram posts’ performance?ġ. This study was conducted in partnership with Lightspan Digital, a digital marketing agency based in Chicago. How does the “link in bio” phrase influence Instagram engagement? To answer this question once and for all, we analyzed 78,662,277 Instagram posts from a total of 92,724 Instagram pages. This link can be used to direct people outside of the app, so it’s no surprise that marketers looking to drive traffic to their websites started using it. Since its launch, Instagram has limited all accounts to a single clickable link in the bio. In fact, this practice is so prevalent on Instagram that it even has its own set of stickers that you can add to Instagram Stories. You’ve probably seen it yourself many times when scrolling on the app. The phrase “link in bio” has become a norm for Instagram captions. Recently, we have conducted a series of “What Data Says” case studies and analyzed the influence of link placement in LinkedIn’s engagement and where it’s best to place links in Facebook posts for better engagement.Īnd because we couldn’t forget about everyone’s favorite, Instagram, in today’s case study, we continue our quest and extend this research series by trying to uncover if placing the phrase “link in bio”' in the caption influences the Instagram engagement on a post level. ![]()
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